Story

Introducing men to quality grooming with products and services that are different and make a difference.

men-ü was founded in the UK in 2001 and is today one of the top professional, men’s grooming brands. It is a revolutionary line of high performance, ultra concentrate products – a little goes a long way. Concentrated formulae facilitate use of a high percentage of the finest ingredients and the secret is to get them to where they are needed, without waste. The products fit neatly in the hand and into a man’s lifestyle, bathroom, sports or travel bag. The range is also complemented with Italian shaving brushes, gifts and grooming kits.

The handy 100ml pucks, tubes and bottles with locking pump provide 100-265 applications (dependent on the product), are less than 13cms high and provide accurate dosage which means better performance, less space and less plastic. Ideal for travel, including cabin baggage on airlines. For the ultimate in compact, 15ml ‘buddy’ tubes (up to 30 applications) are available for the shave / facial products and Liquifflex styling product.

Objective – introduce men to quality grooming

Strategy – with products and services that are different and make a difference

The company founder Graham Fish strongly believed men’s grooming products and services could be much improved and that men were prepared to pay for quality, as they do with cars, fashion, entertainment etc. After significant research, manufacturing and product development, the men-ü brand was launched into top salons, barber shops and online and is available in many major international markets.

Graham’s background includes 40 successful years in the beauty industry, having built businesses and sold some in Europe, South Africa, Australia, Asia and the Middle East plus work with venture capitalists, including 3i. Brands include Tresemme, VO5, Indola and more recently Philip Kingsley. Graham is also a frequent business contributor to magazines such as Professional Hairdresser with his column “thoughts from the business side”.

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